Table Of Contents
About us
I am Jacob Eva, the sole trader operating under the name of Liberated Embedded Systems. I manufacture shirts and embedded systems and sell them through my store. Therefore, I have an interest in understanding my customers and their actions on my services.
About Matomo
Matomo is an open source web analytics platform. A web analytics platform is used by us in order to measure, collect, analyse and report visitors data for purposes of understanding and optimizing their website. If you would like to see what Matomo looks like, you can access a demo version at: https://demo.matomo.cloud.
I operate my own self-hosted Matomo instance, so your data does not leave my company.
Purpose
Matomo is used to analyse the behaviour of the website visitors to identify potential pitfalls; 404 pages, search engine indexing issues, etc. Once the data is processed, Matomo generates reports for us to take action, for example changing the layout of the pages, publishing some new blog posts, etc.
Matomo is processing the following personal data:
- IP address
- Location of the user (based on IP, to avoid this use TOR)
- Date and time
- URL of the page being viewed
- URL of the page that was viewed prior to the current page
- User Agent of the browser
This information is obtained through analysing our web server logs, I do not use Matomo’s Javascript or cookie tracking. The processing of personal data with Matomo is based on legitimate interests.
Legitimate interests
The reverse proxy I use to allow you to connect to my site logs basic information about your request, which was covered in the previous section.
This form of data collection is unintrusive. I do not use Javascript or cookies to track your actions with Matomo on my services.
I use this information as it allows us to better understand how you use my website, and in what ways I can improve it. Additionally, I also use this information to gauge popularity of my services, so that I can divert my attention to working on my most popular services.
Therefore, through the processing of our reverse proxy logs, I can improve my services, which means you can benefit from a better service.
Without this data, I would not be able to improve my services as effectively, nor gauge your interest. Your data will be used only to improve the user experience of my services and help you find the information you are looking for.
Recipient of the personal data
The personal data received through Matomo is sent to:
- Myself.
Data location
Matomo’s data is hosted in Germany.
Retention period
I am keeping the personal data captured within Matomo for 2 years.
Data subject’s rights
As Matomo is processing personal data on legitimate interests, you can exercise the following rights:
- Right of access: you can ask me at any time to access your personal data.
- Right to erasure: you can ask me at any time to delete all the personal data I am processing about you.
Right to lodge a complaint
If you think that the way I process your personal data with Matomo analytics is infringing the law, you have the right to lodge a complaint with a supervisory authority.
Not providing personal data
If you wish to minimise the personal data you transmit to me, you may access our services using TOR. There will be no consequences at all regarding the useability of our website.
Profiling
Matomo does not perform any profiling.